Customer Data Protection - Why It's Important For CX Leaders to Prioritize This Strategy - Best Mortgage Rates

Data protection for customers is a process to safeguard information from cyberattackers and accidental leaks. CX executives who adhere to this approach are able to provide personalized experiences that help build trust with customers, increase loyalty and boost the bottom line.

No matter if it’s PII (personally identified information), PII, medical records, financial data or even a social security number, keeping your customer information secure is crucial for maintaining trust. It’s also crucial to abide by privacy laws for data that differ from region to regional (PIPEDA is Canada, HIPAA is the US, and GDPR is in the EU).

Create roles based on the job duties of each employee and assign permissions accordingly. It is essential to ensure that access rights are updated when an employee’s role changes or moves. It’s a good idea to protect data in transit and in the rest of the data using tools like 256-key bit encryption for email communications or file-level encrypted on systems and servers.

Also, make sure you crosscut or shred paper copies of the customer’s data prior to throwing them away. If a computer has been shut down then you must clean the hard drive or physically destroy it. This will keep any information from falling in the wrong hands. This simple, proactive step can reduce the risk of data breaches.